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VICTORIA: THE ILLUSTRIOUS HISTORY OF PARK PLAZA VICTORIA AMSTERDAM

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DISCOVER THE RICH HERITAGE OF PARK PLAZA VICTORIA AMSTERDAM

Iconic status isn’t given. It’s earned.

Since 1890, Park Plaza Victoria Amsterdam has stood proudly opposite Amsterdam Centraal Station, welcoming generations of travellers. Designed to match the grandeur of the station, the hotel quickly became a symbol of innovation and elegance.

Its most distinctive feature remains the two original 17th-century houses embedded within the façade. When their owners refused to sell, the hotel was simply built around them, creating a unique architectural landmark that continues to tell a fascinating piece of Amsterdam’s history.

From hosting iconic figures such as Mata Hari and Louis Armstrong to earning National Heritage Site status, Park Plaza Victoria Amsterdam has been woven into the fabric of the city for more than 135 years, preserving its rich heritage while continuing to create new stories every day

OUR HISTORY

Back to the beginning

When Amsterdam Centraal was set to open in 1889, German architect J.F. Henkenhaf dreamed of a hotel that would match its grandeur and welcome the steady flow of travellers arriving in the city. It was not an easy task. Pierre Cuypers’ station was already destined to be a masterpiece, yet Henkenhaf’s grand façade and ornate stone carvings soon gave his hotel landmark status of its own.


To make room, almost every building along Damrak and Prins Hendrikkade was cleared. Except for two stubborn little houses that refused to move. Until now, they remain, side by side with the hotel, quietly telling their own story.

ARCHITECTURE

Those who remained standing

Still visible within the hotel’s façade today, two original houses dating back to 1602 stand as a remarkable reminder of Amsterdam’s past. Their owners famously refused to sell, despite repeated offers during the hotel’s construction. Rather than compromise his vision, architect J.F. Henkenhaf chose to build around them, creating one of the hotel’s most distinctive architectural features and a lasting symbol of character, resilience, and heritage.

Carstens: The Tailor Who Left His Mark

One of these residents was a tailor named Carstens, while his neighbour ran a liquor store. Their unwavering refusal to sell transformed what could have been a simple construction project into one of Amsterdam's most enduring heritage stories. Faced with mounting pressure and tight deadlines, architect J.F. Henkenhaf chose not to alter his vision, but to build around the two properties instead. Today, these charming 17th-century houses remain elegantly integrated within the hotel's grand façade, a rare architectural legacy that inspired the name of Carstens Steakhouse and serves as a testament to the character, ambition, and resilience that have defined Park Plaza Victoria Amsterdam since 1890.

The True Story Behind Publieke Werken

The extraordinary story of the Victoria Hotel's legendary holdout houses captured the imagination of readers in Thomas Rosenboom's award-winning novel Publieke Werken. In 2015, the tale was adapted for the screen by acclaimed director Joram Lürsen and released internationally as A Noble Intention. Celebrated for bringing this fascinating chapter of Amsterdam's history to life, the film introduced the remarkable legacy of the Victoria Hotel to audiences around the world.

This enduring story was celebrated once again during the launch of the Victoria book and the unveiling of Carstens: The Next Chapter. In a symbolic moment linking past and present, actor Gijs Scholten van Aschat, who portrayed Walter Vedder in Publieke Werken, was presented with the first copy of the book. The occasion paid tribute to the people, stories, and determination that helped shape one of Amsterdam's most iconic landmarks, while marking an exciting new chapter in the Victoria Hotel's continuing legacy.

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Fashion Legacy

Victoria Hotel has long been a stage for international fashion. After World War II, crowds flocked here each spring and autumn to see the latest collections from Italy, England, and Paris.
Legends of haute couture, Jacques Fath, Christian Dior, Pierre Balmain. Many others including Elsa Schiaparelli, Nina Ricci, and Pierre Cardin, showcased their designs within our walls. Even Rita Hayworth, a devoted client of Fath, graced the hotel alongside him.

Hosted in what was then Stuyvesant Restaurant, guests dined on dishes like Suprême de Sole and Poularde au Cherry, a delicious tribute to the French collections on display.

Embracing the past. Excited by the future

Rooted in history but looking ahead, Victoria Hotel continues to celebrate fashion today. In partnership with Amsterdam Fashion Week, we host shows, talks, and events highlighting both top designers and emerging talent. The exceptionally gifted Lizzy van der Light, for example, launched her Le Cafe Studio Noir label here.

In 2019, we proudly welcomed Lichting, one of the Netherlands’ most respected fashion events. Bringing together the best recent academy graduates, the show puts them in front of 700 industry insiders ready to discover the next big talent.

We like to think the masters of post-war couture would be proud.

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Explore Victoria's History

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Guest through out the decades have become a key part of Victoria's history. Moments that are now more than just photos, they are #parkplazamoments.

Feel the authentic

Pioneering Hospitality Since 1890

Since the opening of Amsterdam Centraal Station, Victoria Hotel has continuously pioneered new ways to elevate the guest experience. Among the first hotels in Amsterdam to introduce hydraulic elevators, electric lighting, and double-glazed windows, the hotel quickly established itself as a symbol of innovation and modern comfort.

This pioneering spirit is deeply rooted in the hotel's history. As chronicled in the Victoria book, generations of hoteliers have embraced progress while remaining true to the character and heritage that make Victoria unique. More than 135 years later, that same commitment to innovation continues to shape the guest experience, ensuring Victoria Hotel remains as relevant and remarkable today as it was when it first opened its doors.

Honouring History, Embracing the Future

While Victoria Hotel continues to embrace innovation, our heritage remains an essential part of who we are. The same warm hospitality and instinctive understanding of our guests' needs that defined the hotel more than a century ago continue to guide us today.

As highlighted throughout the Victoria book, respecting the past has always been as important as looking towards the future. This balance is reflected in the carefully curated vintage touches found throughout the hotel, where historic character and contemporary design come together seamlessly. From subtle nods to our rich past to thoughtfully preserved original features, these details celebrate the stories, people, and traditions that have shaped Victoria Hotel into the iconic destination it is today.

We continue to find new ways to bring the Victoria story to life for our guests. To help share this remarkable history beyond the walls of the hotel, guests can now purchase the Victoria book for €20. Filled with fascinating stories, historical insights, and archival images, it offers a unique opportunity to discover the people, events, and pioneering spirit that have defined Victoria Hotel for more than 135 years.

The Golden Keys to Victoria

Our concierge team are true ambassadors of Victoria Hotel, renowned for their exceptional knowledge, dedication, and ability to create memorable experiences. Several are proud members of the prestigious Les Clefs d'Or association, the international network of elite concierges whose golden keys are recognised as a symbol of excellence in hospitality around the world.

Among them is a valued team member who has spent more than 25 years at Victoria Hotel, offering guests not only expert recommendations on Amsterdam but also a unique insight into the hotel's rich history and evolution. Their decades of experience embody the warm, personalised service that has long defined the Victoria experience.

Whether you're seeking hidden gems in the city, recommendations for an unforgettable evening, or stories from Victoria's remarkable past, our concierge team is always ready to help. So put the guidebook away and let our experts unlock the very best of Amsterdam for you.

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